Recovering Abandoned Carts in GCC E-commerce
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1. Identifying Checkout Friction
More than 70% of e-commerce carts are abandoned globally, but in the Middle East, that rate can exceed 80% due to mobile layout friction, hidden shipping fees, and complex registration steps. Simplifying checkout is key.
2. GCC Payment Gateways
Integrating local checkout favorites is critical for building buyer trust. Stores must display icons for Mada (Saudi Arabia), Apple Pay, and interest-free installment options like Tabby or Tamara to minimize billing drop-offs.
3. WhatsApp Recovery Flows
While recovery emails help, WhatsApp reminders achieve open rates above 90%. Sending a polite notification containing a direct checkout link can recover up to 25% of abandoned carts in the GCC.
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